Our Mission:

Simplify marketing insights & provide actionable recommendations so that you can achieve your online goals

Our Logo

The "DIY DIFM" letters cannot be contained in a box, this represents thinking bigger while still maintaining structure. The "D" on "Do It Yourself" makes a happy smiley face, the "D" on "Do It For Me" is winking to show sometimes it is nice to allow specialists to help us out.


DIYDIFM Logo
Download for Print: EPS | PDF
Download for Web: PNG | SVG

Logo Spacing

To ensure the logo stands on its own, please leave at least one “D”s worth of space around it.


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Logo
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Icon

General rules for all icon and logo assets

Do utilize the white logo only on dark backgrounds.


Do's


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marketing.branding.rules_do_1a

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Do always have a good amount of spacing around the logos.

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Do utilize the black or salmon color for light backgrounds.

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Do utilize the white logo only on dark backgrounds.


Dont's


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Don't alter, distort.

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Don't modify or add something, such as border, glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.

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Don't rotate, tilt, or use it vertically.

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Don't user any other color aside from black, white and salmon.

DIYDIFM Imagery

Our images honor our Creator showcasing the complex and simple in nature.

Glacier
Borrego Springs
Cactus
Flower Fields
Surnise
Surnise

DIYDIFM Colors

Our colors are upbeat, earthy, vivid yet soothing.

Teal

Web#7AAFB0
RGB122 175 176
CMYK54 17 31 0
Pantone5493 C

Teal w/80% trans

Web#B0D8DA
RGB176 216 218
CMYK30 3 13 0
Pantone628 C

Dark Teal

Web#446263
RGB68 98 99
CMYK75 48 53 24
Pantone5477 C

Salmon

Web#F67B76
RGB246 123 118
CMYK0 65 45 0
Pantone117 C

Salmon w/80% trans

Web#FDE5E4
RGB253 229 228
CMYK0 11 5 0
Pantone705 C

Gold

Web#F6B26B
RGB246 178 107
CMYK2 34 65 0
Pantone714 C

Gold w/70% trans

Web#FCE5CD
RGB252 299 205
CMYK1 10 18 0
Pantone7506 C

Dark Gold

Web#E69138
RGB230 145 56
CMYK8 50 91 0
Pantone157 C

Caramel

Web#b45f06
RGB180 95 6
CMYK23 69 100 11
Pantone153 C

Poppy

Web#F64945
RGB246 73 69
CMYK0 86 74 0
Pantone179 C

Poppy w/70% trans

Web#FCC8C7
RGB252 200 199
CMYK0 26 13 0
Pantone496 C

Neutral Colors

The core color palette is mostly neutral, but shouldn’t be considered “shades of gray”. Pages should be mostly white, using the primary grays for contrast and focus.

Charcoal

Web#434343
RGB67 67 67
CMYK67 60 59 44
Pantone446 C

Teal w/80% trans

Web#D9D9D9
RGB253 232 210
CMYK14 10 11 0
PantoneCool Gray 2 C

DIYDIFM Fonts

Our two primary fonts are:

Helvetica Neue


Characters

ABCDEFGHIJKLMNOPQRSTUVWXYZ



Styles

Light

Regular

Bold


Characters

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lorem ipsum dolor sit amet

Headline
Size: 2.572rem

Lorem ipsum dolor

Title
Size: 2.143rem

Lorem ipsum dolor

Sub-headline
Size: 1.715rem

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Maxime incidunt placeat aspernatur. Reiciendis ab culpa voluptates incidunt quaerat ullam consequuntur rerum necessitatibus iusto est, eligendi cumque ad voluptatum vitae saepe!

Body
Size: 1rem