1. Bootcamp Introduction

Bootcamp Introduction w/@Rob

1.1. Introduction

  • 0:00
    Bootcamp Overview
  • 0:00
    DIYDIFM Learning Management System
  • 0:00
    DIYDIFM Digital Marketing Platform

1.2. Meet @Rob

  • 0:00
    Heya
  • 0:00
    Guiding Principles

1.3. Six Pillars

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    Brand
  • 0:00
    Technical
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    Content
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    Behavior
  • 0:00
    Authority
  • 0:00
    Community

1.4. Opportunities

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    Trade Time/Skills
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    Trade Time/Knowledge
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    Package Knowledge
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    Leverage Visibility
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    Refer Products or Services
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    Sell Products
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    Rent Functionality or Knowledge

2. Introduction to Business

2.1. Concepts

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    Opportunity Costs
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    Profit Orientation

2.2. Defining our Entity

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    Entity Type
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    Canvas Methods

2.3. Defining our Offering

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    Passion vs Empathy
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    Type of Offering
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    Location & Coverage Area
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    Competitive Analysis

2.4. Defining our Audience

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    Personas
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    Keyword Research

2.5. Visualizing Success

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    Identifying Goals
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    Choosing KPIs
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    Setting Baselines

2.6. Legal & Finance

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    Finance
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    Incorporation
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    Patent
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    Trademark

3. Branding

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.

3.1. What is Branding?

  • 3:44
    Overview
  • 7:49
    Brand vs Branding
  • 7:39
    Value of Branding
  • 0:56
    Brand Strategy Introduction

3.2. Positioning

  • 0:42
    Introduction to Brand Positioning
  • 5:53
    Core Values
  • 7:56
    Promise
  • 0:15
    Intro to Mission & Vision
  • 6:14
    Mission
  • 18:35
    Why
  • 1:22
    Vision
  • 2:53
    Tangent
  • 4:02
    Differentiation
  • 4:58
    Tagline
  • 5:56
    Value Proposition
  • 3:46
    Slogan
  • 0:15
    Intro to Storytelling
  • 8:15
    Tell Our Story & Theme
  • 13:44
    Archetypes
  • 4:15
    Tell Their Story
  • 3:19
    Positioning Statement
  • 3:32
    Metaphors

3.3. Personality

  • 1:14
    Intro to Brand Personality
  • 2:47
    Traits
  • 3:56
    Voice
  • 9:20
    Colors
  • 5:17
    Typography
  • 0:42
    Styles

3.4. Presentation

  • 0:38
    Introduction to Brand Execution
  • 7:03
    Naming
  • 19:39
    Logo
  • 5:35
    Mascot
  • 5:18
    Messaging
  • 2:52
    Imagery

3.5. Rollout

  • 0:09
    Overview
  • 2:47
    Brand Book
  • 1:51
    Swag
  • 8:37
    Assets

4. Technical

4.1. The Internet

  • 4:55
    Protocols
  • 1:23
    Internet
  • 3:18
    World Wide Web
  • 4:36
    IP Address
  • 4:10
    Domain Name
  • 2:49
    Domain Name System

4.2. Browsing the Web

  • 3:20
    Web Browser
  • 3:36
    Hypertext Markup Language
  • 4:3
    Hyperlink

4.3. Publishing to the Web

  • 4:43
    Overview
  • 0:00
    Hypertext Markup Language
  • 1:18
    FTP
  • 2:13
    Content Management Systems
  • 3:4
    WYSIWYG

4.4. A Deeper Web

  • 1:7
    Overview
  • 4:9
    The Deep Web
  • 1:20
    The Dark Web

4.5. Future of the Web

  • 2:26
    Evolution & Future

4.6. Search Engine Fundamentals

  • 0:00
    Importance of Organic Search
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    Search Engine Evolution
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    Search Engine Anatomy
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    Search Engine Algorithms

4.7. Search Engine Optimization

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    Search Engine Manipulation
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    Search Experience Optimization
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    Organic Search Profitability Formula

4.9. SEO Tools

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    Google Search Console
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    Bing Webmaster Tools
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    ScreamingFrog
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    AHREFs
  • 0:00
    marketAIng

4.9. Technical SEO

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    Crawlability
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    XML & HTML Sitemaps
  • 0:00
    Robots.txt
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    Server Codes & Redirects

4.10. Context

5. Content

Content

6. Behavior

Pillar: Behavior

7. Authority

Pillar: Authority

8. Community

Pillar: Community