The Community Layer is the human side of your business and brand. It is the fifth of @Rob's six layers of modern digital marketing. Community encompases the conversations and engagements you have with your audience both online and offline. Every engagement you have influences audience perceptions, followings, and search results. From an SEO perspective, Google rewards return rate, social shares, and branded mentions; meaning there are long-term benefits to building and regularly contributing to online communities. The Community Layer will help you spark engagements with and around your brand. This includes audience building, social interactions, and how your brand is conveyed offline.