Link reclaimation is the validation strategy of monitoring broken backlinks and reaching out to a webmaster in order reclaim the value. Backlinks can "break" when a third party makes changes to their website and forgets to link to a previously indexed asset. There are many tools that monitor backlinks so one can contact webmasters to notify them of broken 404 links.
Often link reclaimation can be a tedious and unrewarding activity since historical backlinks often break due to third party neglect. Though neglectful webmasters can be unresponsive, there are others that will correct a broken backlink on their site. In some cases, you can convince webmasters to replace a broken link to a competitor's website with your own.
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