Indicates interactive lessons
Duration: 00:23:16


In this module we will start to humanize our brand by giving it a personality both verbally and visually.  This allows our customers to relate to us and gives us a consistent guideline for interacting as the brand.

Intro to Brand Personality

This lesson is a short introduction to the Personality Module.


Adding personality humanizes your brand and makes you more relatable to customers. In this lesson, you will work through a variety of exercises designed to discover what human traits your brand possesses. This will help you determine how your brand will relate to current and future customers.


This lesson will expand on the traits you discovered in the previous lesson by helping you develop a consistent tone for your brand when you speak or interact with customers. Depending on the context and who you are speaking to, your brand’s tone may need to shift. We’ll look at character, language, and tone as well as how your brand’s voice will translate to your social media,... Read more


Many of the most recognizable brands rely on color as a key factor in their recognition. In this lesson, we’ll address the importance of color and learn more about Color Psychology, how to define color, and all the ways color can affect your audience. Let’s determine which colors align with your offering, brand personality, and personal preference. Lesson Resources: https... Read more


Your typography should be consistent with the brand identity you have crafted up to this point. In this lesson, we will discuss how to communicate on the page and screen. You will learn more about typography itself, the different types of fonts and their uses, and which style of typography might best suit your brand.


There are many different styles you can take on—retro, handcrafted, modern, etc.—and they are important to be aware of as a brand. Choosing a style will impact the patterns you use, the images you select, and how your logo is formed. In future iterations of this course, this lesson will be expanded. Lesson Resources:

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.

  1. What is Branding?
  2. Positioning
  3. Personality
  4. Presentation
  5. Rollout
Rob Bertholf
Rob Bertholf