Colors

  2. eCourse
  3. Branding
  4. Personality
  5. Colors
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Many of the most recognizable brands rely on color as a key factor in their recognition. In this lesson, we’ll address the importance of color and learn more about Color Psychology, how to define color, and all the ways color can affect your audience. Let’s determine which colors align with your offering, brand personality, and personal preference.

Lesson Resources:

  • https://thelogocompany.net/blog/infographics/psychology-color-logo-design/
  • https://color.adobe.com

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Branding Hexadecimal RGB CMYK

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Branding

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.

  1. What is Branding?
  2. Positioning
  3. Personality
    Colors
  4. Presentation
  5. Rollout
Duration: 9:20
Rob Bertholf
Instructor
Rob Bertholf
@rob