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Tell Our Story & Theme

  1. eCourse
  2. Branding
  3. Positioning
  4. Tell Our Story & Theme
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  • Description
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This lesson will help you identify your brand’s backstory and theme. Your backstory will dig into the who, when, why, what, and how of your brand. Your theme will establish the underlying message of your story and how it will be structured. You can repurpose your work from this lesson for your website’s About or History pages.

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Branding

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.


  1. What is Branding?
  2. Positioning
    Introduction to Brand Positioning
    Core Values
    Promise
    Intro to Mission & Vision
    Mission
    Why
    Vision
    Tangent
    Differentiation
    Tagline
    Value Proposition
    Slogan
    Intro to Storytelling
    Tell Our Story & Theme
    Archetypes
    Tell Their Story
    Positioning Statement
    Metaphors
  3. Personality
  4. Presentation
  5. Rollout

Duration: 8:15
Rob Bertholf
Instructor
Rob Bertholf
@rob
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