Tell Our Story & Theme

  2. eCourse
  3. Branding
  4. Positioning
  5. Tell Our Story & Theme
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This lesson will help you identify your brand’s backstory and theme. Your backstory will dig into the who, when, why, what, and how of your brand. Your theme will establish the underlying message of your story and how it will be structured. You can repurpose your work from this lesson for your website’s About or History pages.

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Branding

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.

  1. What is Branding?
  2. Positioning
    Tell Our Story & Theme
  3. Personality
  4. Presentation
  5. Rollout
Duration: 8:15
Rob Bertholf
Instructor
Rob Bertholf
@rob