Indicates interactive lessons
Duration: 00:13:24


Let’s get your brand out there. In this module you will wear and become your brand, stepping out into the world, and into the world wide web.


This lesson is a quick introduction to the Brand Rollout Module.

Brand Book

In this lesson, we will discuss how to create a brand identity guide or brand book. A brand book provides continuity and is a single source for your position, personality, and presentation. We’ll look at examples of other successful brand books and learn how to create a brand book for your own brand. Lesson Resources: Read more


This is less of a lesson and more of an excuse to reward yourself with swag from your newly created brand. We will discuss the many different types of swag, which kinds best fit which brands, and where you can purchase your branded materials. Lesson Resources:


In this lesson, we will discuss how to lay a foundation for outreach, engagement, and content marketing. We will discuss why creating your own website to house your content is a key step in creating your brand, and why it is just as key to share this content on other blogs and websites. This topic will be more fully fleshed out in the Technical Pillar.

Branding is the foundation of all marketing and is the first of six courses aligned with the layers of organic digital marketing.

  1. What is Branding?
  2. Positioning
  3. Personality
  4. Presentation
  5. Rollout
Rob Bertholf
Rob Bertholf