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Community

by Rob Bertholf

The Community Layer is the human side of your brand. It’s the conversations and engagements you have with your audience both online and offline. This includes building relationships through social media, email, and live events.

From an SEO perspective, Google rewards return rate, social shares, and branded mentions; meaning there are long-term benefits to building and regularly contributing to online communities.

Course instructor Rob Bertholf’s (@Rob) interactive lessons will guide you through how to improve your social engagement, participation, response time, visibility, and more.

Rob Bertholf established the Community Layer based on:

  • Audience Building How to establish email lists, social followings, paid visibility, and advocacy signups.
  • Engagement How to build top of mind awareness and trust through consistent community interactions.
  • Offline How to convert digital to physical through in-person events or physical swag.

The Community Layer will help you spark engagements with and around your brand to influence audience perceptions, your following, and search results.

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Rob Bertholf
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Rob Bertholf

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