Alternate text is the description of an image that's not usually displayed to viewers, but used by search engines to identify the image and how it relates to content. Alternate text is important to search engines (and your website's SEO) because they must rely on the text to describe the content of the image. If a web browser cannot support the display of a visual, the alternative text will appear instead. Alternate text, when used effectively, can also help the visually impaired experience your website to its fullest.
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