Long Tail

Long tail keywords are searches with several words. They form very specific searches, which may not be very frequently searched, but represent high quality searches, particularly because they offer insight into the intent of the searcher. For example, someone searching for "high quality canon digital camera on sale" is more likely to be ready to purchase than someone using a broader term like "digital camera". A person searching for "digital camera" is likely only in the research phase of their search.

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