Meta Description

A meta description is a small section of text that describes a webpage's content for search engines. Since meta description's are usually visible to the reader they should be written to persuade the people to visit the page.


Code Example

    <meta name="description" content="This example meta description will appear in search results">

SEO Factors

  • Write your meta descriptions to summarize the content of the page in 150 characters or less. Include important to keywords or call-to-actions in active voice
  • Meta descriptions can be programmed to be auto generated based on preset rules but CMS overrides are preferable
  • Google will truncate double quotes in the meta description, use single entity ' quotes to prevent truncation

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