<html> <head> <meta name="description" content="This example meta description will appear in search results"> </head>
- Write your meta descriptions to summarize the content of the page in 150 characters or less. Include important to keywords or call-to-actions in active voice
- Meta descriptions can be programmed to be auto generated based on preset rules but CMS overrides are preferable
- Google will truncate double quotes in the meta description, use single entity ' quotes to prevent truncation
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