Schema markup is data that is stored using a structured vocabulary that provides context to your content. By placing this code on a webpage it helps search engines return more informative search results for your organization (such as phone numbers, hours of business, etc.), website (such as where the site search page is found), products (such as price, stock levels, reviews), articles (who wrote it, when it was published), and much more.
Schema.org was founded by Google, Microsoft, Yahoo, and Yandex as a way to standardize a shared collection of schemas.
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